Using Twitter Marketing to Boost Conversions
A Twitter marketing planis basically a strategy focused around publishing, building, and thendistributing content to the user persona, audience, and potential followers viathe micro-blogging site. The objective of such a plan is to bring in new leadsand recruits, increase conversions, increase sales, and bring new followersinto your organization. One of the most useful aspects of a Twitter marketingplan is that it allows the internet marketer to interact with his or her targetaudience on an ongoing basis. It is an ideal way to obtain feedback from youraudience as well as provide updates on how they are viewing your products andservices.
Social media marketingstrategy is highly relevant to a variety of online businesses. A popularexample of a company utilizing this kind of strategy would be the beverageindustry. Twitter is becoming increasingly popular with beverage companiesseeking to engage with their audience on a more personal level. Twitter can beused as a tool to create interest, develop relationships, generate sales, andallow employees to update and inform their followers of important company news.Additionally, incorporating a Twitter marketing strategy into a social mediamarketing plan can help increase the amount of traffic directed to a website or blog.
Another type of businessowners who may wish to take advantage of Twitter's interactivity would be thosein the medical and legal profession. Individuals in this niche often findthemselves spending vast amounts of time in chat rooms and forums, as well asinteracting with their followers and potential clients on a daily basis. Forthis reason, being able to update information via Twitter straight to a captiveaudience of medical and legal professionals can be extremely valuable indriving traffic to a website. By using a combination of blog posts, linkshares, links back to articles posted in Twitter, plus Twitter pranks and otherclever methods, business owners can effectively drive traffic to their websitesand blogs.
Blogging is a marketingtool that allows users to make comments and share links across the Internet inreal-time. Twitter is no different. By using a variety of blogging tactics,business owners can attract followers, update their products or services on aregular basis, and boost brand awareness among their existing base of contacts.Using a variety of blog posts, links back to articles posted in Twitter, andtweeting about current events, business owners can significantly increase theirpresence in the social listening niche. In fact, using a combination of Twitter marketing tools can allow you to reach thousands ofpotential customers at once.
Utilizing Twitter toenhance your company's online presence does not have to be limited to statusupdates. Businesses can take advantage of Twitter's ability to track useractivity by collecting data such as what Twitter users are searching for, whichkeywords are being searched, which keywords are being targeted, which Twitterprofiles are most popular, which brands are most engaging, etc. As these databecome more readily available, a business owner can use this information toincrease exposure and generate interest among the target audience. By sendingout a series of tweets, a business owner can engage with its audience on a morepersonal level while doing so in a way that does not break the social network'sterms of service.
Twitter is also a greatvenue for advertising, as it allows users to post short messages that arevisible to the public. Businesses can use this platform to promote deals, newhires, customer giveaways, new product announcements, promotional events, orany other marketing strategy. By reaching a targeted audience, a business ownercan significantly boost conversions. However, even a small-scale Twittermarketing strategy can still prove effective. For example, if a business wereto post an announcement regarding the hiring of 20 new employees, it wouldstill provide valuable insight into the company's culture and employeeengagement levels.
One way to boostconversions is to use Twitter to create a viral campaign. Viral campaigns arecampaigns that spread from one user to another through the help of Twitter'sfollowers. For example, if a restaurant owner wanted to announce a promotion,he could request that his followers tweet about it using the #hashtag option,thereby circulating it throughout Twitter. In the process, he would be able toinform his followers that he has a deal on the sale and that they must tweetabout it to help spread the word.
The bottom line is that a Twitter marketing campaign can be effective,especially if it is used in the right way. A good plan can result in thousandsof retweets, which can easily attract a large number of followers to one'sprofile. In addition, a well-designed campaign can spread across multiplenetworks, reaching an enormous audience at the same time. All of these benefitsmake Twitter a solid choice for a brand's marketing strategy. The best part isthat doing so requires only a few minutes each day, enough to help businessesattract new customers, increase engagement levels, and boost conversions. If you needhelp on Twitter marketing, gawdo.com hasservices that can help.
